Vail Resorts announces partnership to sell organic skis, snowboards
by Allen Better
Go to one of the 40 on-mountain restaurants at Vail, Beaver Creek, Breckenridge, Keystone and Heavenly, and you’ll be served natural and organic food.
Vail Resorts was the first in the ski industry to embrace the comprehensive natural and organic food initiative called Appetite for Life.
Now, it will be offering rental and sale of organic skis and snowboards. The company has announced a partnership with Corn Board Manufacturing, a Telluride-based company that plans to manufacture skis, snowboards, skateboards, surfboards and stand-up paddle boards under the brand Stalk It.
The company will use the husks, leaves and stalks left behind in corn fields and compress this detritus, called corn stover, into wood-like boards.
In response to Vail’s desire to expand its organic offerings, the Telluride-based manufacturer will use only organically grown corn. This particular product line will be called Naturally Corny and will, alas, only be sold on April Fools’ Day.